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American Tourister is a brand of suitcase. Immigrant Sol Koffler founded American Luggage Works in Providence, Rhode Island in either 1932〔, p. 81〕 or 1933 with his life savings. He was determined to produce luggage priced at $1 in the midst of the Great Depression.〔 The company's breakthrough came soon after when Koffler devised a new line that was significantly better than that of the competition; he named it American Tourister.〔 In 1970, American Tourister launched a memorable ad campaign, highlighting the durability of its product by unleashing a "gorilla" (actually a man in a costume)〔(【引用サイトリンク】title=Advertising Mascots - Animals - American Tourister Gorilla )〕 on it. The commercial ran for fifteen years.〔 It was also shown briefly in the 1995 film, ''Apollo 13''. In 1993, American Tourister was acquired by Astrum International, which also made Samsonite luggage.〔Stephanie Strom. "( Wall Street; New Name, New Life, for Astrum ). ''New York Times''. September 26, 1993. Retrieved on November 2, 2008.〕 Astrum was renamed the Samsonite Corporation two years later.〔"( Astrum International to Divide Its Samsonite and Culligan Units )". ''New York Times''. April 25, 1995. Retrieved on November 2, 2008.〕 Their line of products include suitcases, backpacks, wallets etc. ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「American Tourister」の詳細全文を読む スポンサード リンク
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